We Build Brands That Win Hearts And Loyal Customers

We strive to help ethical lifestyle brands shine and exude their true values and personalities.

Main Services

What our basic brand identity package includes:
1. Brand Strategy Form + 1-2 hours Strategy Workshop
2. Visual Moodboard with 2-3 different creative directions
3. Logo design system (primary & secondary logos), brand color palette, fonts/typography styling
4. Two design concepts to choose from and 2 revision rounds (additional rounds will be billed hourly)
5. Final editable files for digital and print usage
6. Basic guidelines PDF (10-15 pages) that includes the brand story, informed decisions behind the visual identity, how to use the visual elements consistently (logo, colors, typography, supporting graphics, etc)
Timeline: 2-4weeks
Primary Packaging and Secondary Packaging: jars, tubes, bottles, pouches, shipping boxes, bags, wrapping paper, branded duct tape, stickers, thank you cards, booklets, etc
We also include the following with each project: 2 revision rounds, 3D mockups or renders, print instructions, editable source files, luxury print recommendations (examples: hot foil stamping, letterpress, embossing/debossing, diecut, blind emboss, paper stock suggestions, etc).
Available as add-ons: support and communication with the printing company, requesting price offers and printed samples
Timeline: 4-5 weeks
What our Squarespace website package includes:
1. Strategy form + call to decide the website content, sitemap and style
2. Website design built with the Squarespace editor
3. Adding your final copy + photography (basic image editing)
4. Two rounds of design revisions
5. Zoom walk-through call to prepare the website for launching
6. Video tutorials on how to edit the website content in the future
7. Custom icons and website graphics, image optimization
What is not includes: website text and copy, SEO setup (titles, keywords, meta-data descriptions, etc), advanced photography manipulation or retouch, font licensing fees, licensing of any stock photography.
Timeline: 4-5 weeks
1. Strategy form + call to decide the website content, sitemap, and style
2. Starting with 10 pages (Home, 2 template pages at choice, Shop, Product Page, Contact, Cart, Checkout, Login, Privacy Policy/Shipping/Returns)
3. At choice: basic customization / semi-custom theme / 100% custom theme
4. Integration of Shopify apps
5. Custom icons, illustrations, and graphics
6. Launch support and basic website editing training
7. Two rounds of design revisions
8. Website testing in various browsers & devices
What is not includes: website text and copy, SEO setup (titles, keywords, meta-data descriptions, etc), font licensing fees, licensing of any stock photography, email automation setup.
Timeline: 4-5 weeks
AVAILABLE AS AD-ONS
Brand Illustrations
Brand Patterns
Brand Icon Set Design
Website Design Direction
Product Photography
Photography Moodboard & Direction
Social Media Templates Design
Newsletter Template Design
Email signature design (linkable)
Print Collaterals Design

The Process

During the strategy phase, we gather essential information about the brand, target audience, and competitors to uncover the brand's unique personality and position it for success. This critical data is obtained through a comprehensive brand questionnaire, followed by an in-depth strategy workshop to ensure all elements are meticulously outlined.
Following the strategy phase, we create a visual inspiration moodboard with 2-3 distinct options to establish the creative direction for your brand identity. This process takes into account your brand personality, ideal client persona, competitive landscape, and your vision for the look and feel of the brand.
During the design phase, we provide a comprehensive presentation showcasing the project deliverables in real-life relevant contexts, such as 3D mockups, print previews, website sections, social media visuals, merch, etc. If revisions are needed, we will refine the presentation and assets until these meet and ideally exceed your expectations.
Once the final presentation is approved, we deliver all editable files and materials included in the project scope. Additionally, we provide a comprehensive brand guidelines manual with brief instructions on maintaining a consistent brand image.

Christina Brooks - AuthenticEgo.com

Alexandra quickly grasped our vision and unique positioning, which made her a no-brainer choice. Her cohesive, methodical approach to our branding, packaging, and website design was totally seamless. Despite our small budget, we've grown 40% over target in the last year, and I credit a large part of this to our standout branding, packaging and website.
Hanan Moser - Zany&Shy.com

Working with Alex and her team has been a pleasure. She is first of all very kind, very patient, very helpful, and tries to implement the needs of a client 100%. Everything was very smooth and very uncomplicated. I just love how fast she delivers, how structured she is, and her communication style.
Prateek & Shreya - Calgee.com

We couldn’t have made our vision real without Alexandra – everything looks amazing and ties in so well together. We are very grateful. She went beyond for us to make our venture successful and she even helped us finding the right photographer and website developer. That sets her apart. We’re always excited to recommend her when people ask who designed our visual branding.
Ali Mann - Horderly.com

We knew based on our many conversations with others that Alex and her developer were experts at website design. She clearly walked us through the process, what she needed from our end, and was lovely to chat with! Our expectations were definitely met. Our converted leads grew by 38% and the website is now much more intuitive, faster to load. Our content and info are so organized and easy to find.
Yasmine Moussa - Biomeology.co

It was great working with Alex! Her thoughtfulness, attention to detail, and enthusiasm were much appreciated. Really enjoyed the process and I liked how easy it was to figure out what we needed once I went over her strategy questionnaire. I feel like the new packaging and website truly represent the soul of the company. We’re very happy with the results!
Shaun & Elliot - FutureKind.com

Rebranding can be daunting and having a solid visual identity is so important as this is the point of recognition for your customers. We were so impressed with the first round of concepts that we picked one straight away. Now we finally own our packaging design. Alexandra was friendly and collaborative to work with and we highly recommend her.