Arlington Brewing Company serves high-quality beer that’s crafted in Arlington, Massachusetts, and made to bring the local community together. They target beer lovers from Arlington and surrounding areas for a brewery experience as welcoming as your own backyard.

Their visual identity is modern, artisanal, minimal yet modern, differentiating it from the artistic, tattoo-style of other breweries/competitors, as well as from the slightly outdated, traditional vibe of other local competitors.

The logo symbol is a simplistic yet historical representation of the local water tower, combined with a beer fermenter and barley motifs. They use fresh and vibrant earthy colors mixed with a bold and clean main font with a retro vibe, yet friendly and memorable.

One year after their launch, we proposed a new can design system that would help them expand into bigger retail stores while better communicating the quality, craftsmanship, and character of their beer.