Cherituelle’s brand personality is minimal, classy, timeless and luxurious. We created a visual design system that balances all these styles, from logo system to colors, fonts, and brand pattern.

The main logotype consists of a customized classy yet contemporary font, with a stylized CH that conveys elegance, sophistication and also shortens the name length a little bit. For the brand mark we drew inspiration from letter C, waves, and floral motifs. The brand pattern on the box is an ode to nature (sand dunes, desert, and sea waves) and a beautiful way to elevate the packaging design through a blind emboss print finish.

RESULTS

Cherituelle has been featured in leading publications including Vogue, Marie Claire, Safar, and ELLE in Switzerland. The brand’s distinctive statement pieces have also graced the runway at Paris Couture Week and fashion shows across Europe.